Your Cart
Loading

Finally, a Branding Course for Artists & Photographers Who Hate 'Marketing'

Find your unique brand voice in a single weekend—without feeling like a sellout.


I’ve spent my life making art and the last 20+ years helping other creatives share theirs in a way that sparks connection and attracts the people who are meant to find it.

What This Course Will Help You Do:

By the time you finish Branding for Artists, you will:


  • Finally feel confident sharing your work without feeling salesy or fake
  • Know exactly how to talk about your art in a way that makes people lean in and want to know more
  • Attract your ideal collectors and fans—the people who truly get you 🎨
  • Create a visual brand that feels 100% like you and makes your work instantly recognizable
  • Build long-term trust and connection (not just likes and random followers)


One-Time Payment: $27

🛡️ 100% Satisfaction Guarantee — Lifetime Access

Lifetime Access to Branding Course

$27

What’s Included:

This isn’t just another course you’ll buy and forget. I’ve made it as accessible and doable as possible—whether you binge it in a day or work through it at your own pace.


📚 You’ll Get:

90 minutes of video training (yep, you can totally finish it in a single day!)


Audio-only version – perfect for learning on the go 🎧


Full transcription in:

  • PDF format for easy reading 💻
  • Ebook format for smooth scrolling on any device 📱

A suite of artist-focused worksheets to help you apply what you learn step-by-step:

  • 🎨 Brand Message Worksheet for Artists
  • 🎯 Audience and Problems Your Art Addresses
  • 🎤 Tone & Vibe Worksheet
  • 🗣️ Mission and Vision Worksheet for Artists
  • 🖋️ Artist Story Worksheet
  • 🖼️ Artist Logo Planning Guide (PDF)
  • 💬 Artist Brand Worksheet (collaborative)
  • 🧭 Vibe Words for Artists (PDF word bank)
  • 📖 Branding for Artists Is Different (PDF resource)

Course Curriculum

🌟 Lesson 1: Mindset Reset

Shift the way you see yourself as an artist.

Break free from the limiting beliefs that keep you invisible.



You’ll Learn:

  • Why most artists resist marketing (and why it’s not your fault)
  • How to reframe branding and selling as service, not selling out
  • The history of how artists lost their power in society (and how to reclaim it)
  • Why sharing your work is a revolutionary, healing act 🌎
  • How to overcome the “I’m not a business person” block
  • A fresh definition of marketing: a festival of trade 🎉
  • Why your work is essential in this world 💥


🔍 Lesson 2: Uncovering Your Brand

Branding for artists isn’t about creating—it’s about discovering.



You’ll Learn:

  • How branding for artists is totally different from product branding
  • How to uncover your brand like an archeologist 🪧 (not a salesperson)
  • Step-by-step exercises to:
  • Identify your top 3 core values 🧭
  • Define your mission and vision 📝
  • Craft your audience avatar 🎯
  • Clarify the emotional problems your art helps solve 💗
  • Shape your brand tone and vibe 🎤
  • Write your brand message in one heartfelt sentence ❤️
  • How to write a professional artist bio (without oversharing)
  • The power of story: why storytelling sells art
  • How to write your “cocktail party starter” 🥂 (a quick, memorable way to describe your work)


🎨 Lesson 3: Your Visual Identity

Make your brand visible with style and intention.



You’ll Learn:

  • How to visually express your brand across:
  • Websites 🌐
  • Social media 📱
  • Print materials 🖼️
  • Packaging 🎁
  • How to:
  • Choose colors that match your vibe 🎨
  • Select fonts and symbols that feel like you ✍️
  • Create a flexible, scalable visual style
  • Tools & resources to help you:
  • Build mood boards with Pinterest 📌
  • Explore fonts, logos, and color palettes 🖌️
  • Find inspiration on platforms like Behance, Dribble, Creative Boom, and more
  • Examples of iconic artist branding (David Hockney, Gerhard Richter, Van Gogh Museum, The Rolling Stones)


📣 Lesson 4: Share Your Brand

How to get your work out there—consistently, sustainably, and joyfully.



You’ll Learn:

  • Why consistency builds trust (and how to make it manageable)
  • How to choose the right platforms for your audience 🌍
  • Smart social media strategies:
  • How to post with a purpose
  • How to batch content and save time 🗓️
  • How to engage meaningfully (not just chase likes) 💬
  • The 13 post types every artist can use 🎯
  • Why email marketing still works (and how to grow your list) 💌
  • How to:
  • Repurpose content across platforms 🔄
  • Use schedulers like Zoho, Meta, Canva, Buffer, and Later
  • Balance in-person and online sharing
  • How to deal with trolls and negative comments (without losing your peace) 🛡️
  • Website tips:
  • Mobile-friendly, fast-loading, easy navigation ✔️
  • Smart call-to-actions that grow your list and sales 📈
  • How to measure what’s working (without obsessing)
  • Simple, sustainable strategies for a lifetime of sharing your art


Doug Motel Artist and Coach

About Doug Motel

I’ve been making art for as long as I can remember. I started exhibiting my watercolors at just 12 years old 🎨, began writing music at 16 🎶, and by 19, I had launched my career as a solo comedy performer, writing and performing across the U.S. and Europe — each artistic adventure teaching me something new about creativity, connection, and what it really takes to share your work with the world.


Somewhere along the way, I realized that making things was only half the journey. The other half was learning how to talk about it — how to share the story behind it in a way that makes people lean in and want to be part of it.


For over 20 years now, I’ve been helping other creatives do exactly that. I’ve worked with hundreds of fine artists, musicians, and photographers to uncover what makes them unforgettable, shape their unique brand, and connect with the collectors and fans who are meant to find them ❤️.


Everything I teach comes from my own deep experience of living the creative life — the wins, the struggles, and the surprising ways art can open doors when you tell your story well.

Artist Testimonials

"I really recommend Doug and his training. I think it's very important for any artist out there. Doug has really cracked into something that's very important for all of us to know."

— Grammy Nominee, Thana Alexa

"Doug gave me the resources and showed me how to be able to target new audiences all around the globe. I don't know how long it would've taken me to figure these things out or if I ever would have."

— Dylan Doyle

"I totally recommend Doug Motel."

— Jude Roberts

"I'm not so good with this kind of thing, but he has been very patient and worked with me and been there for me. I highly recommend Doug."

— Melissa Harris

Doug is absolutely the best. What I learned from him actually redirected and steered my career towards where I am now. Again, I just can't say enough. He's the greatest. 

— Taylor Hooper

"I've listened to lots of people and heard lots of stuff. A lot of it very confusing. You made it easy and simple to learn and I just wanna thank you."

— Miriam Gibbons

💯 My No-Risk Guarantee

I’ve been exhibiting my work as an artist since I was 12 years old.

But I’ve faced the same doubts, the same resistance, and the same “can’t my art just speak for itself?” questions that you probably have.

This isn’t some corporate marketing course.

I made this for artists, by an artist—because I’ve lived it.


I designed this to be the best investment you’ll ever make in your art career.

If you complete the course and don’t feel it was 100% worth it, I’ll give you your money back. No hoops. No hassle. No hard feelings.


Why I Stand By This Course:

✅ I’ve coached hundreds of artists through this exact process

✅ This is the course I wish someone made for me decades ago

✅ It’s artist-specific—not generic, not corporate

✅ It’s designed to be finished in a day, but serve you for a lifetime

✅ I made this to be the one branding course you’ll actually love.


One-Time Payment: $27

🛡️ 100% Satisfaction Guarantee — Lifetime Access

Lifetime Access to Branding Course

$27